VSCO X —
Product Launch

VSCO is a photo company with a creator first philosophy. They build creative tools to equip, educate, and inspire anyone on a journey fulfilling their creative potential. For creators, by creators.

VSCO X is a membership community with exclusive presets and transformative tools. As part of a new summer filter preset, Sumac, Indigo, and Agave were created as the Walk in the Sun Collection.

In partnership with Lee Harrison and Justin Gorman, we aimed to elevate the collection’s photography in an honest and genuine presentation of VSCO’s voice. We balanced showcasing the presets’ beauty and the powerful moments captured by the photographer, Breyona Holt. This system flexes across multiple platforms to highlight the creative.