Goods, Flea, & 100

HB and Massive have collaborated on a number initiatives for the leading global platform for contemporary culture and lifestyle. The Hong Kong company is considered a leading authority on streetwear and street culture.

The collaborations have included campaigns on the Hypebeast apparel brand, market events, and recognition of the world’s most influential creatives.

Goods & Services

The new Hypebeast Goods and Services label embodies modern essentials with intention. Featuring functional items made with premium quality, the collection includes a range of wardrobe staples.

Massive matched the collection’s timeless aesthetic with subtle functional type specs and textural movements. The HGS’s first drop is now available on HBX.

Hypebeast Flea

Hypebeast Flea New York, is a weekend-long celebration of New York’s creative community, with a curated market of more than 30 vendors — categories span fashion, design, printed matter, art, food & beverage and more.


Hypebeast100 Awards acknowledges the year’s best designers and brands that have gone beyond the outer limits of creativity. Their names are synonymous with innovation and excellence — Stüssy, Sandy Liang, ASICS, Carhartt, sacai, Wales Bonner, —

“As we step into our second decade of Hypebeast100, we stand firm in our commitment to recognize the world’s most influential creatives in fashion and their amazing achievements. We strongly believe in the power of creativity and its ability to challenge and inspire, both in good times and in trying times.”




+Creative Direction
Eugene Seo
Jason Yeh

+ Animation
Champ Panupong Techawongthawon
Jason Yeh