Sundance
Film Festival
This year marks the 40th edition of the Sundance Film Festival, bringing together audiences in Utah and beyond to celebrate Sundance’s rich history of supporting engaging new stories and groundbreaking independent artists.
Sundance is more passionate than ever about the importance of celebrating and protecting fiercely independent voices; finding, nurturing and supporting a diverse roster of art and artists; as well as spotlighting work that can entertain us while it challenges and moves us.
Massive engaged in the summarizing this ethos in the 40th campaign and the opening titles played before every film.
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Brand Motion System
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Development
Sundance Film Festival comes with a rich history as it followed the film technological evolutions for the past 4 decades. Massive sought to emulate the craft of film negatives vs digital. We studied designs and movement generated with transparent sheet prints projected thru light boxes.
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Credits
Massive Assembly
Public-Library
Sundance Film Festival
Directors
Jason Yeh
Eugene Seo
Lead Animation
Murilo Almeida
Motion Design
Yuee Seo
Murilo Almeida
Motion Exploration
Murilo Almeida
Federico Leggio
Sound by
Matthew Neighbour