Flagship Store

Servicing over 80 markets worldwide, HBX (Hypebeast) focuses on delivering the latest trend-setting fashion to its customers, curating a truly global and exciting assortment at the leading edge of culture.

Massive collaborated with HBX to promote the opening of their first-ever HBX flagship store in NYC. Spanning two levels in the heart of Chinatown, the flagship store brings together community and culture. The campaign rolls together HBX with NYC’s character, energy, and chaos.


+Creative Direction
Eugene Seo
Jason Yeh

+2D Animation
Champ Panupong Techawongthawon
Federico Leggio