Cross Colours —
Brand Collaboration

Since 1989, Cross Colours has influenced the world of hip hop, sports, and pop culture with a single message: Clothing Without Prejudice. To introduce the message of unity to a new generation, we worked with Cross Colours and MeUndies to launch their latest collaboration.

The work includes packaging design and social strategy, with mini documentaries, behind-the-scenes look, and Instagram & Facebook build-ups toward launch.